Spread across 1,900 square feet in the heart of the capital, Fabindia unveiled its first-ever home & lifestyle concept store at Khan Market. Created and curated with a vision to offer a holistic lifestyle experience, this new store is a pure vision etched with impeccable detailing and decor sensibilities.
Aligned into a picture-perfect setting, the store offers you many ways in which you can imagine your living and dining spaces, kitchen, kids’ room, entertainment sections of the house to bath, lounge, and the most important in today’s time, home office set-ups. And if that wasn’t enough, through its Interior Design Solutions (IDS) service, the brand inches even closer by offering an expert’s help on-ground to ensure you walk away having made the most informed purchases.
Sharing her joy on occasion, Dipali Patwa, Group Head of Brand and Community, Fabindia, expressed, "Home is where the heart is, and creating flexibility and adaptability in one’s own home has now become the new norm. Embracing the work from home, schooling from home, shopping from home; to outdoors in, from green to clean, and filling it with enjoyable experiences is how most of us are going to enhance the spaces that we inhabit."
"Post-pandemic home lifestyle and design are all about creating comfortable, personalized, inspiring spaces and the desire to use every room in your house than ever before. To refresh and revaluate the way we live and cohabitate, here comes Fabindia’s first Home & Lifestyle Store, to cater to all your needs. We are excited to embrace and redesign our homes to be spaces of living and learning, play, and productivity. As we usher in the new era, where our homes will be relaxing retreats and functional productive workspaces at the same time, Fabindia has got you covered with the launch of this new home lifestyle concept store and all that it has to offer," she added.
With a 61-year legacy, 312 stores spread across India, and 14 international stores, the brand is India’s retail platform for a wide range of products produced by artisans living largely in rural areas. With an endeavor to blend indigenous craft techniques with contemporary designs, the vision with this new store, too, is to offer affordable and aesthetically handcrafted products made of natural materials and fibers.
This new concept store is determined to stimulate your senses, engulf your imagination and lead you to a land of home and delight.