Sukkhi, the online-first fashion brand, has announced actress Karisma Kapoor as their brand ambassador.
With the beginning of the festive season, Sukkhi is expecting a huge demand in the fashion jewelry segment. The brand wants to leverage its marketing efforts by launching its new designs and collections across the country.
“Karisma Kapoor has always been a well-known face across India. The timeless beauty, Karisma Kapoor has her own unique style which resonates with Indians and expresses her true glorious self which aligns with Sukkhi’s ethos of being fashionable and trendy,” Bhavesh Navlakha, Founder and CEO, Sukkhi, said.
“At Sukkhi, our aim has always been to make the best of designs available to our customers for any occasion or festivity. We believe that the new-age women are looking for stylish yet affordable jewelry options that not only enhance their beauty but also help them stay up to date with the fast-paced industry and its ever-evolving trends. We are extremely excited to collaborate with Karisma Kapoor for our various branding initiatives on marketplaces, our website, our offline touchpoints, and ATL BTL marketing across India,” Navlakha added.