Indian fashion brand Veirdo has launched an exclusive plus size range for its customers, featuring the trendiest prints. Veirdo is a brand that is known for its quirky designs and affordable fashion, having serviced over 2.5 million customers since its inception.
Presenting the best in menswear and womenswear, Veirdo offers sleeveless t-shirts, half sleeve t-shirts, full sleeve t-shirts, all-over print, shorts, polo t-shirts, active wears, joggers and tracks, jackets, oversize, hoodies, and sweatshirts. The womenswear range, Juneberry, covers sleeveless t-shirts, half sleeve t-shirts, full sleeve t-shirts, 3/4 sleeve t-shirts, joggers and tracks, jackets and hoodies, all-over print, t-dress, co-ords, and oversize. All these dynamic offerings, with the coolest prints, will now be available in plus-size ranges.
Promoting body positivity and catering to all those who fall beyond conventional sizing norms, Veirdo opens up its best-in-class offerings to over 46 million people, who are plus-sized in India, providing just the right fit for all their fashion needs.
Dhaval Ahir, Co-Founder, Veirdo, said, “Veirdo is a dynamic fashion space that caters to the stylish and savvy youth of today and brings the best of fashion to all. Since our inception, we have been synonymous with comfort – that is made available at a knock and affordable price range and promoting inclusivity through every venture we undertake. Our latest offering aims to give all our precious customers just the right fit they’re looking for, through our special plus size range.”
Since its inception, Veirdo has been involved in bringing the latest style to online consumers and has so far produced 300+ designs, 1,500 SKUs, and multiple apparel categories to cater to every fashion need of the Indian youth.
Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.
Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.
"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.
“We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.
Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."
With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.
Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.
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