Manish Malhotra has introduced his first-ever virtual store. He refers to it as India's first-ever virtual store from an Indian design house.
The virtual store will allow customers to take a walk-through of the Delhi flagship store spanning over 15,000 sq ft. Consumers will be able to browse it on desktop, laptop, and mobile.
The brand has collaborated with online virtual experience partner Gmetri for the virtual store. The virtual tour is built with online navigation systems and custom configurations and customers can walk through the aisles, zoom in on the products, and get the details of the item.
The design house states that some individual sections are curated especially for the virtual experience like Manish Malhotra Jewellery. Apart from this, customers can shift through other brand portfolios such as Manish Malhotra Beauty, and Manish Malhotra Home.
Manish Malhotra said, “The brand is relying on technology more than ever. The decision to launch the virtual store was long overdue but intensified due to the pandemic. While our customers have been able to shop via our e-commerce site, we wanted to offer a seamless experience to our brand, even though they can't make our stores in the lockdown.”
“With this new virtual experience facility, we hope to bridge the serendipitous joy of shopping at our exclusive physical outlets. It's a result of over 11 months of research, planning, strategy, and design, and I'm looking forward to the response of our fans and loyalists,” he added.
The brand will be launching chat support this quarter to help with product or purchase queries, e-consults, and personalized guidance.