The Delhi-based fashion designer, Somwya Sharma has launched a renting model for her apparel brand ‘Not Size Zero by Somwya Sharma’.
The online clothing renting model of Not Size Zero is a collection of services that enable consumers to rent garments for a predefined period. The portal offers designer apparel accessories in a wide range of sizes, colors, and brands. These services can be utilized by budget-conscious individuals who prefer to wear premium branded products at affordable prices for occasional events, such as weddings, theme parties, photoshoots, and filmmaking.
Moreover, with an increasing emphasis on sharing instead of owning, the online clothing renting model enables the brand and price-conscious consumers to try a wide variety of outfits without purchasing them.
When it comes to social media the outfit you have worn once is of no use. Hence, Not Size Zero has come up with an idea of renting model where you can own an outfit at 25 percent of the cost. But before renting you have to pay a 100 percent amount where 75 percent of the amount will be reimbursed once you give back the outfit depending on the condition of the outfit.
The renting outfits are available at the Not Size Zero website but it is currently available for the NCR region only.
Commenting on the same, Somwya Sharma, Founder, Not Size Zero, said,” Due to Covid- 19 pandemic as people are cutting down on their expenses so we have come up with the new renting model where you can rent the outfit at just 25 percent of the cost. Renting model is picking up because people are really concerned about their pay packet but still want something new and nice to wear without the financial risk. Not Size Zero addresses this very opportunity at affordable prices. We believe that the demand will be huge and ever-increasing.”