Fastrack ventures into Perfumes category

Fastrack has forayed into the Perfumes category with ‘Fastrack Perfumes’. With this launch, India’s iconic youth fashion brand for Watches, Bags, Wallets and Eyewear aims to target India’s dynamic and stylish youth.

The brand has carved a unique identity and is synonymous with youth fashion. Fastrack has introduced cool and fashionable accessories for the youth of the country year after year.

The launch of these well-crafted perfumes will help Fastrack in finding space in any youngster’s wardrobe. 

S. Ravi Kant, CEO, Watches and Wearables, Titan Company Limited, said, “Being India’s iconic youth fashion brand, Fastrack has consistently endeavoured to meet the ever-changing needs of the Indian consumers. It was time for us to widen our footprint in the personal lifestyle categories that are currently underserved. With the sharp rise in focus on grooming and fragrancing, there was a clear consumer need which we have tried to fulfil with this collection.”

The New Perfume Collection

‘Fastrack Perfumes’ collection comprises 7 different perfumes, including Trance, Beat & Pulse each for men and women and a signature unisex offering Solo, in tune with the concept of gender fluidity.

The new perfumes are crafted by the best international perfumers in the world, providing unique fragrances for every mood and occasion. These perfumes are colourful, fun and make a bold style statement.

The product design is also out of the box deriving inspiration from a Bluetooth speaker.

Manish Gupta, Chief Operating Officer, Fragrance and Accessories Division, Titan Company Limited, stated, “Youth of today are extremely fashion-forward. Smelling great is a critical part of their grooming requirements thereby perfumes was the next logical extension for Fastrack.  Titan Company has always pushed the boundaries in terms of product quality and Fastrack perfumes are no exception. I am sure that Fastrack perfume would soon become the go-to perfume brand for the fashion-forward and trend setting youth of this nation.”

Availability of Fastrack Perfumes

While the 100 ml of the variants Trance, Beat and Pulse are available at Rs 845, Solo is priced at Rs 995. Fastrack perfumes are available at all Fastrack stores, Fastrack India’s website and leading large departmental stores, beauty and cosmetics stores.

Fastrack Perfumes for men are fresh and have a unique character, while Fastrack perfumes for women are a bold interpretation of femininity and glamour. This unique combination of notes makes this range of perfumes a must-have styling and grooming product for the youth.