Finolex Cables Ropes in Kartik Aaryan and Kiara Advani as Brand Ambassadors

The new campaign will showcase the diverse product range of ceiling fans, LED lights along with electric cables and wires in 3 TVCs featuring the two actors.
Finolex Cables Ropes in Kartik Aaryan and Kiara Advani as Brand Ambassadors

Finolex Cables Limited, the manufacturer of electrical and telecommunication cables, introduced Bollywood superstar Kartik Aaryan and Bollywood Sensation Kiara Advani as its brand ambassadors while announcing a brand refresh with the launch of a new 360-degree campaign - 'No Stress. Finolex’. 

To ensure the brand engages with the youth of India, Finolex Cables has roped in the next-gen heartthrob Kartik Aaryan and the new dream girl of the nation Kiara Advani as brand ambassadors. The new campaign will showcase the diverse product range of ceiling fans, LED lights along with electric cables and wires in 3 TVCs featuring the two actors. 

Originally founded as a wire manufacturer, Finolex Cables has been a household name in India since 1958. In its never-ending quest of providing total electrical solutions to its consumers, the company has expanded its portfolio to include a wide spectrum of products such as Electric Water Heaters, Fans, LED lights, Switches, Switchgear, etc. The company exemplifies the highest standards of quality in every product and aims to be the most customer-centric organization in the country. With this philosophy, Finolex Cables’ new positioning aims to ‘Xceeds Xpectations’ of its patrons. 

Finolex

Deepak Chhabria, Executive Chairman, Finolex Cables said, “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.” 

Amit Mathur, President – Sales and Marketing said, “There is a rising awareness among the new-age consumers about safe, smart, and stress-free home solutions. Our dedication and passion for making our customer’s life Stress-Free have resulted in designing our products to be feasible and dependable. The new campaign reiterates this purpose and our promise to go beyond customer expectations by providing them with reliable and innovative electrical solutions. We are delighted to have Kartik Aaryan and Kiara Advani, two of the most promising and talented young actors of the film industry to be the face of the brand and help further strengthen the brand’s connection with its customers.”  

The new brand ambassadors represent the company’s ethos, which is deeply entrenched in Finolex’s philosophy of “quality, innovation, and integrity.” As youth icons, both Kiara Advani and Kartik Aaryan bring in zest and energy, which will play a pivotal role in connecting Finolex with the new generation of consumers.

The ‘No Stress. Finolex’ campaign will roll out in the second week of May and will reach the audience through traditional and new age mediums including the brands' digital channels. The 360-degree campaign will showcase multiple aspects of the brand positioning and product portfolio and will have renditions on Television, radio, digital, BTL, and OOH platforms.

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