Flipkart has expanded its grocery services to over 50 cities via Marketplace. The company is aiming to reach over 70 cities in the next six months.
The grocery segment of Flipkart has witnessed 3 times growth in the last year. This expansion will be boosting market linkages for the food processing industry and farmers.
Manish Kumar, Senior Vice President, Grocery, General Merchandise and Furniture, Flipkart, said, “We have witnessed increased demand for groceries from tier 2 cities in the past year, fuelled by customers increasing preference for contactless shopping, from the comforts of their home. It is a trend that we think will continue and will set the course of e-grocery space in India.”
Flipkart Grocery is now available in cities like Kolkata, Pune, Ahmedabad, Jaipur, Chandigarh, and Mysore, among others. It has more than 7,000 products available across over 200 categories.
The company has also introduced 'Flipkart Quick', its hyperlocal delivery model in Bengaluru that offers a 90-minute delivery promise.