Flipkart Festive Sales Witness Highest Ever Record of 1.6 Mn Users Per Second
Flipkart Festive Sales Witness Highest Ever Record of 1.6 Mn Users Per Second

Flipkart recently witnessed the highest-ever number of concurrent users with 1.6 million users per second as it kicked off the ninth edition of its ‘Big Billion Days 2022’ festive sales, driven by shoppers from Tier II and smaller cities.

The number of Flipkart Plus customers using Early Access during the sale also saw healthy growth as compared to last year’s event, according to the company.

Categories like laptops, smartwatches, and true wireless wearables witnessed the highest demand, while the makeup and fragrance category also saw high traction.

There has been a significant rise in customers purchasing groceries on Flipkart, said the company.

“This year’s event is special for many reasons, like the growing strength of our seller and partner ecosystem and the innovations that have enabled access to greater inclusivity and affordability for consumers," said Manjari Singhal, Senior Director Customer, Growth, and Events, Flipkart said.

Categories such as mobiles, large appliances, fashion, furniture, and home appliances witnessed the greatest interest and demand among buyers.

Shopsy, the affordable e-commerce platform by Flipkart for Bharat, drew a majority of customers from Tier II cities and beyond.

The number of Kirana partnering with Flipkart for festive sales deliveries grew from 27,000 in 2019 to 2 lakh in 2022.

The sales in the first festive week are likely to touch $5.9 billion this year.

Bengaluru-based Redseer has predicted $11.8 billion worth of gross merchandise value (GMV) during the entire festive month.

 

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