Flipkart, which is a homegrown e-commerce marketplace, has announced a partnership with Hopscotch, a leading Indian kids fashion brand, as it continues to create opportunities in the branded Kids Fashion segment in the 0-14 years age group. The e-commerce platform will make available a wide range of kids branded fashion from Hopscotch across the country as parents continue to place their trust in e-commerce for their shopping needs.
In the past year, the e-commerce brand has witnessed a 60 percent YoY growth in the branded kids fashion segment, with a majority of new customers coming in from Tier-II cities and beyond. The majority of customers shopping for branded kids' fashion on the platform today tend to be in the 25-40 age group. This age group is more conscious about fabric composition and branded clothing for kids.
“When it comes to shopping for kids’ fashion, parents do not want to compromise on quality and we have observed a growing affinity towards trusted brands not just in metros, but in Tier-II regions as well. At Flipkart, we have sharpened our focus on the kids' fashion segment which has helped us scale the business to 3X in the past 2 years, with majority growth being driven by new customers,” Nishit Garg, Vice President – Flipkart Fashion, said.
With this partnership, the e-commerce brand has enhanced its branded portfolio and continues to further its value proposition.
“When shopping for children, trust and safety play a key role and we continue to address this requirement through the best product selection made available through the widest range of sellers and brand partners. The launch of Hopscotch is in line with this and we believe that their high-quality kids' fashion products will bring immense value from a choice perspective,” Garg added.
Over the years, shoppers for kids' fashion have been consistently seeking better quality, variety in design, more options to choose from, and a range in price options. With an increasing number of online shoppers seeking a convenient shopping experience with a focus on affordable fashion without a compromise on quality and style, the launch of Hopscotch on Flipkart offers a wide selection of the latest kids' fashion to millions of consumers. Hopscotch specializes in curating the most fashionable and on-trend head-to-toe looks for infants, toddlers, and preschoolers, through an amalgamation of style and functionality.
“With increasing exposure to the latest trends, parents in India continue to seek fashion-forward choices for their kids that also offer great value for money. Seasonal collections are in great demand, especially in Tier-II and Tier-III cities, but access is limited. Hopscotch fills this void by featuring the trendiest kids' fashion catalog at the most affordable price points. Our partnership with Flipkart will further enable us to reach millions of such consumers across the country," Rahul Anand, Founder and CEO – Hopscotch, said.