Flipkart, India’s homegrown marketplace has partnered with Max Fashion, the retailer known for its strong presence across various fashion verticals. This partnership assumes significance, as India prepares for the upcoming festive season and Flipkart prepares for its annual Big Billion Days, focusing on bringing India's best fashion brands and collaborating with them to bring the best styles for Indian consumers.
With a strong presence across fashion verticals, Max is the single largest player in India with 375+ stores in 130 cities across the country. Max already sells more than 100 million garments through its wide omnichannel presence. Through this partnership, Max Fashion will be able to get wider market access and make their products across categories including accessories, footwear, womenswear, menswear, and kids wear, available in newer geographies and pin codes.
The Max Fashion store on Flipkart will have more than 13,000 new styles and the majority of them under INR 1,000 price points. This partnership with Flipkart enables Max to further democratise fashion by enabling the brand to reach out to a wider array of shoppers through Flipkart’s excellent reach in smaller towns and cities. This partnership is also aligned to Flipkart’s priority to continuously expand its fashion portfolio and make the latest trends accessible to consumers across Bharat.
With an increasing number of shoppers today seeking a convenient shopping experience with a focus on affordable fashion, the collaboration between the two brands will offer a wide selection of the latest fashion by bringing value to millions of consumers.
Speaking about the launch, Nishit Garg, Vice President, Flipkart Fashion, said, “We are happy to announce the launch of Max Fashion on Flipkart, which is one of our biggest partnerships this year. We believe that the latest trends should be made accessible to all consumers across the country and our partnership with Max Fashion is in line with this vision. We will continue to bridge the gap between customers in metros and Tier 2+ regions, where customers are seeking the best of fashion trends, but have limited access from a selection, range, and affordability perspective. We believe in collaborating with the best in the industry and this partnership with Max Fashion will help bring enormous value through a wide selection, range, and quality fashion products.”
Sharing his views on the partnership, Shital Mehta, CEO, Max Fashion India & Managing Director, Lifestyle International Pvt. Ltd., added, “Max Fashion is the single largest fashion brand in India operating across both omnichannel as well as online space. To reach as many customers as possible, we have been rapidly growing, both our retail store footprint as well as our online presence. This partnership with Flipkart is the next step in this direction, this enables us to expand our presence and reach the next 200 million customers who live in tier-2 and tier-3 cities and provide them access to our amazing fashion at unbelievable prices.”