Flipkart's BBD Report Card: 55 pc Growth in New Sellers; Wholesale segment Eyes 1.3X Jump in Kiranas

The organization said the top craftsmen and weaver accomplices' from its Flipkart Samarth program recorded a 6X growth this year from last year's sale.
Flipkart’s BBD Report Card: 55 pc Growth in New Sellers; Wholesale segment Eyes 1.3X Jump in Kiranas

Flipkart said that its new merchant count grew over 55 percent during BBD this year in comparison with last year's sales. 

In addition, "with 1.3 times the quantity of transacting sellers this year, comprising of MSMEs, craftsmen, weavers, and experts, more than 10 percent of them saw a 3X growth in sales this year."

Flipkart had planned its sale from October 3 to October 10, 2021. Amazon had reported its month-long Great Indian Festival sale from October 3 onwards.

The organization said the top craftsmen and weaver accomplices' from its Flipkart Samarth program recorded a 6X growth this year from last year's sale. The Samarth program launched in 2019 focuses on bringing craftsmen, weavers, and micro-enterprises into the e-commerce overlay B2B arm Flipkart Wholesale, which obliges over 1.5 million kiranas, the organization saw a 1.3X jump in the quantity of kirana and retail individuals onboarding the platform this Big Billion Days.

"Indicating a shift in trend to digital commerce for B2B, over 45 percent of Flipkart Wholesale's customer base transacted online and 35 percent of them opted for self-service," the company said in a statement.

Flipkart said it is aiming to make over 30 million deliveries through kirana delivery partners this festive season. 

"Our efforts to uplift the entire ecosystem also ushered in considerable growth opportunities for MSMEs, sellers, and our lakhs of kirana partners, who benefited immensely from our various financial offerings, better revenues and an expanded reach across the nation," said Nandita Sinha, Vice President - Customer and Growth, Flipkart.

The growth in new seller base during the sale came from India's hinterland as 57 percent said of these sellers hailed from Tier-ll, Tier-Ill, and smaller cities and towns such as Jaipur, Surat, Howrah, Tirupur, and Panipat, among others. Flipkart said the most popular purchases were in lifestyle, electronics, books, and general merchandise, home, and mobiles category.

On the other hand value e-commerce portal Snapdeal also announced on Sunday that its overall sales volume in its first Toofani sale of the festive season went up by 98 percent compared to last year. Nearly 60 percent of its total orders came from Tier-Ill towns while close to 26 percent of orders belonged to Tier- and Tier-Il towns.

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