Flipkart Wholesale, the digital B2B marketplace of Flipkart Group, has strengthened its footprint across seven cities in Bihar. This will offer local fashion retailers a safe and seamless platform to buy apparel and footwear with doorstep delivery.
The Flipkart Wholesale app will now be available for fashion retailers in Patna, Purnea, Katihar, Munger, Madhubani, Bhagalpur, and Muzaffarpur. The expansion to other cities in Bihar has been planned in the coming months.
Adarsh Menon, Senior Vice President, and Head, Flipkart Wholesale, said, “Bihar is an important state for us, and we are excited about growing our footprint here. At Flipkart Wholesale, our key goal is enabling the digital transformation of kiranas and MSMEs using locally developed technology and strong supply-chain capabilities. We are confident that this technology-driven platform in Bihar will help local businesses create new livelihood opportunities, boost the local economy, and build a more resilient retail ecosystem.”
The company said that Flipkart Wholesale customers have access to an easy credit facility to manage cash flow, a wide range of Flipkart assured quality products, simple and convenient order returns, and speedy product delivery directly to their shops with an easy order tracking facility. They can also leverage micro-market level B2B and B2C insights from the Flipkart ecosystem to better understand customer demands specific to their area so that they can buy and sell the right products.
Since its launch with the fashion category in September last year, Flipkart Wholesale has expanded to over 3,000 pin codes, engaged with hundreds of resellers, and enabled over 7 lakh listings for footwear, accessories, and clothing for retailers.