Lo! Foods, a Bengaluru-based startup that offers a range of low-carb and keto-friendly packaged products, has expanded into international markets with a range of new products. The FMCG startup’s low-carb and keto-friendly products will now be available in North America, UK, and South East Asian markets.
In addition to its current range of attas, namkeens, desserts, and cookies, the brand has introduced a whole new range of low-carb and keto-friendly brownies, pancakes, and waffles to cater to the tastes and preferences of the international audience.
Considering the global popularity and ever-increasing demand for keto products, launching Lo! Foods in new geographies was a natural progression for the brand. Its strong product differentiation and unique formulation fill a significant gap in the global low-carb and keto product market.
Commenting on the expansion, Sudarshan Gangrade, Founder, Lo! Foods, said, “After an overwhelming response for our low-carb and keto-friendly products in India, we are now excited to launch our offerings in the 1 lakh crore international market. Through extensive market research and a deep-rooted understanding of the science of nutrition, our products have a differentiated positioning that makes us stand out in the global market. We are positive that our range of tasty and healthy products will be well received by the international audience.”
Lo! Foods products provide less than 5 grams of net carbs per serving which is nearly 60 percent lower than regular products. Within a short period of time, Lo! Foods has gained tremendous traction and has served over 1 lakh customers since early 2020.
In addition to packaged food products, the startup has 20 cloud kitchens across Bengaluru, Delhi, and Hyderabad that offer fresh low-carb food on demand through food delivery apps. Over the next six months, Lo! Foods plans to further enhance its global footprint and strengthen its operations in India.
Lo! Foods products are available on its website and on e-commerce sites like Amazon, Flipkart, and Bigbasket. In addition to its low-carb products and cloud kitchens, Lo! Foods has also tied up with five-star chains like Hyatt and Sheraton to offer a low-carb and keto-friendly menu to customers.
Somany Impresa Group has announced the appointment of Shashvat Somany as the Head of Strategy. This strategic move signifies a significant step in the Group's expansive plans across its various companies, including AGI Greenpac, Hindware Home Innovation Limited, and Hindware Limited. Shashvat will play a crucial role in shaping the long-term strategic direction, collaborating closely with business leaders for the Group's ambitious growth and diversification.
In his new role, Shashvat will take charge of steering the Group's innovation and business expansion initiatives. His primary focus will be on leading AGI's global expansion initiatives, formulating a strategic roadmap to establish a strong international presence. Shashvat will also be tasked with exploring strategic partnerships, fostering innovative collaborations, and evaluating potential ventures to further enhance the Group's presence in the building products and packaging products sector.
Beyond these strategic initiatives, Shashvat will concentrate on enhancing the capabilities of the data and analytics teams, contributing to the Group's digitalization efforts. His primary objective is to ensure a comprehensive and forward-looking integration of technology across the businesses, positioning Somany Impresa Group for success in the digital age.
"I am thrilled to embark on this new chapter with Somany Impresa Group. The Group's commitment to innovation and forward-thinking approach is truly inspiring. I am confident that my experience and collaborative spirit will contribute to our ambitious expansion and diversification goals,” said Shashvat Somany, Head of Strategy, Somany Impresa Group.
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