FMCG Brand Lo! Foods Expands into Global Markets

Lo! Foods products will now be available in North America, UK and South East Asian Markets.
FMCG Brand Lo! Foods Expands into Global Markets

Lo! Foods, a Bengaluru-based startup that offers a range of low-carb and keto-friendly packaged products, has expanded into international markets with a range of new products. The FMCG startup’s low-carb and keto-friendly products will now be available in North America, UK, and South East Asian markets.

In addition to its current range of attas, namkeens, desserts, and cookies, the brand has introduced a whole new range of low-carb and keto-friendly brownies, pancakes, and waffles to cater to the tastes and preferences of the international audience.

Considering the global popularity and ever-increasing demand for keto products, launching Lo! Foods in new geographies was a natural progression for the brand. Its strong product differentiation and unique formulation fill a significant gap in the global low-carb and keto product market.

Commenting on the expansion, Sudarshan Gangrade, Founder, Lo! Foods, said, “After an overwhelming response for our low-carb and keto-friendly products in India, we are now excited to launch our offerings in the 1 lakh crore international market. Through extensive market research and a deep-rooted understanding of the science of nutrition, our products have a differentiated positioning that makes us stand out in the global market. We are positive that our range of tasty and healthy products will be well received by the international audience.”

Lo! Foods products provide less than 5 grams of net carbs per serving which is nearly 60 percent lower than regular products. Within a short period of time, Lo! Foods has gained tremendous traction and has served over 1 lakh customers since early 2020.

In addition to packaged food products, the startup has 20 cloud kitchens across Bengaluru, Delhi, and Hyderabad that offer fresh low-carb food on demand through food delivery apps. Over the next six months, Lo! Foods plans to further enhance its global footprint and strengthen its operations in India.

Lo! Foods products are available on its website and on e-commerce sites like Amazon, Flipkart, and Bigbasket. In addition to its low-carb products and cloud kitchens, Lo! Foods has also tied up with five-star chains like Hyatt and Sheraton to offer a low-carb and keto-friendly menu to customers.

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