FMCG Firm BL Agro Unveils First Exclusive Brand Outlet in Delhi

The company plans to open 100 EBOs across India in FY 2021-2022.
FMCG Firm BL Agro Unveils First Exclusive Brand Outlet in Delhi

BL Agro Limited, one of India’s leading FMCG Company, has launched its 12th Exclusive Brand Outlet (EBO) ‘Nourish’. This is the company’s 12th EBO in India and 1st in Delhi. The Nourish store will retail a range of 80+ products that the company offers. The company is amongst the fastest growing FMCG brands in the country and has been committed to providing quality food products over many years.

BL Agro boasts of one of the largest distribution networks amongst all branded edible oil and food product players in the country with over 50,000 retailers, across 200 cities in 13 states of India, Uttar Pradesh, Uttarakhand, Delhi, Haryana, Punjab, Rajasthan, Assam, Arunachal Pradesh, Gujarat, Madhya Pradesh, Bihar, West Bengal, Jammu, and in Nepal.

BL Agro boasts of one of the largest distribution networks amongst all branded edible oil and food product players in the country with over 50,000 retailers, across 200 cities in 13 states of India - Uttar Pradesh, Uttarakhand, Delhi, Haryana, Punjab, Rajasthan, Assam, Arunachal Pradesh, Gujarat, Madhya Pradesh, Bihar, West Bengal, Jammu, and in Nepal.

Commenting on the launch, Ghanshyam Khandelwal, Chairman & Managing Director, BL Agro Limited, said, “Since the launch of our first Nourish store in Padrauna, our experience has been nothing short of extraordinary. We are humbled by the response we have received to date, and our passion for providing an ever-growing nation with the right nutrition is what sets us apart. We are excited for our customers to experience our brand this way and hope we can help people understand the importance of choosing the right nutrition.”

Brand Nourish came into existence in the year 2018 and comes with a promise for nutrition. The brand offers an entire range of food products typically used in an Indian kitchen including Atta, Rice, Pulses, Ghee & Oils, Dry Fruits, Papad, Pickles, Murabba, Spices, and more. Each Nourish product is packed with superior quality ingredients and is produced with the finest processes that ensure maximum retention of nutrients. The company has 4 Nourish Exclusive Brand Outlets operational across Padrauna, Hathras, NOIDA, Jaipur (2), Gorakhpur, Bareilly, and Surat. The 12th outlet is now open at Janpath Bhawan in central Delhi.

BL Agro

Well-known Bollywood singer Kailash Kher is also the voice behind the Nourish brand's anthem. Unveiling the EBO, he stated, “It’s great to be a part of Nourish once again. I have been a strong believer of right eating habits and when I see a brand working so hard to make sure they provide enriching food, it’s really inspiring.”

BL Agro remains bullish on its expansion and plans to open 100 Exclusive Brand Outlets (EBOs) in India in the next FY 2021-22. The Company will follow a franchise model to further expand and penetrate the Indian market. The company’s turnover in the FY 2019-20 was Rs 2,500 crore and is expected to grow 30 percent YoY.

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