The Melbourne-based premium fashion brand, Forever New opened its first store in the city of Ahmedabad, Gujarat last week.
With a pan-India presence of 41 stores now, in metropolitan cities such as Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Chennai, and, other cities such as Chandigarh, Jaipur, Ludhiana, and more, the brand is on a mission to further cement its retail store presence across the country.
Delighted with the addition of the new approximately 1,000 sq.ft. store to its already robust store presence, Dhruv Bogra, Country Head, Forever New, said, “Gujarat is definitely a potential market for Forever New and we are excited to launch our store for our customers in the state. People are more style-conscious now and on the lookout for the latest trends and we are certain that we would be able to bridge this gap and fulfill their fashion aspirations. We are motivated and geared to further secure a much stronger presence in the coming years ahead.”
With the upcoming stores being conceptualized on the basis of an updated retail store interior model, the Ahmedabad store boasts the same with premium fixtures and spacious trial rooms for the ease of customers. The store layout has seen an advancement in terms of more efficient store layouts which involve styles segregated on the basis of colors and themes in order to boost the overall customer experience.
Located on theGround Floor in the South Zone of the Alpha One Mall, one of the most premium malls in the city, the brand targets to fulfil the fashion needs of all the fashion-forward women with a wide array of pieces across dresses, jumpsuits, co-ord sets, tops, blouses, pants along with accessories and more to offer.
The brand kick starts its latest store launch with the display of its new Spring Summer’22 Collection, ‘Feel Fresh’ an alluring fusion of dreamy styles in a fresh colour palette with floral prints and bright pops of colour. With statement necklines such as the halter neck and cowl neck, the collection also brings to the forefront fun sleeves designs such as puff and flutter sleeves. Flowy silhouettes, sleek styles, and comfortable clothing are the mantra for the latest collection whilst maintaining the brand ethos of timeless pieces.
Bogra, further added, “We are extremely excited to open this store with our latest SS22 collection, ‘Feel Fresh’. The pieces are fun, flattering, and beautiful with bright shades of candy pinks and jades, perfect for summer. Along with exquisite garments such as dresses, jumpsuits, blouses, and more, we also have a wide range of accessories to accompany, such as hats, sunglasses, jewelry pieces, and handbags.”