Fossil Introduces Eco-Friendly Watches & Bags Collection
Fossil Introduces Eco-Friendly Watches & Bags Collection

Sustainability has, over the years, etched itself in almost everything and most prominently, in fashion. Consumers of today have realised the importance of sustainable fashion and making the switch, aligning themselves with brands that are easy on the planet. And this does not mean sacrificing on the aesthetics and this need for classic, modish and also environmentally conscious products is recognised by Fossil, which has an array of products dedicated to enhancing personal style whilst caring for the planet.

Fossil’s crowd-favorite Minimalist for him and Jacqueline for her get an update with sustainable materials. This pro-planet assortment utilizes Litehide straps that reduce water usage during the tanning process, recycled stainless steel, and a solar movement.

The Minimalist is available in three styles in brown, green and blue tones; the earthy shades truly reflect the distinct design philosophy behind these exquisite pieces. Not only that, the movement also gets an upgrade with the date window.

Priced at Rs 9,995 Fossil’s Minimalist solar watches can be availed from Fossil.in and select online and offline stores.  

The Jacqueline is available in classic shades of beige, light pink, brown and black. These timepieces are not only a responsible choice, but also elegant and perennial style decisions that will tide you fashionably through numerous occasions.

Priced at Rs 9,995 Fossil’s Jacqueline solar watches can be availed from Fossil.in and select online and offline stores.

The Kier Vegan Cactus Tote from Fossil is made of vegan cactus leaves. It is an innovative material, new to the industry and created from organically grown cactus leaves developed by Desserto®, a Mexico-based company. The leaves come from cactus that require only rain water and Earth minerals for growth. Once harvested, the leaves are dried in the sun for three to six days which removes the need for any additional energy source for the drying process. Not only is this an energy-efficient processing technique, but also no herbicides, pesticides, or irrigation systems are used in the production of the cactus. As a result of this process, each Kier tote saves 7.5 liters of water. Additionally, each cactus’ trunk is left intact to enable repeat harvesting, as the leaves regenerate every six to eight months.

Priced at Rs 19,295, the collection includes four stunning colorways in black, brown, green & wine.

Honouring their commitment towards being pro-planet, Fossil’s range not only takes your style and fashion up a notch, but also minimizes the impact it leaves on the planet, making them a responsible purchase.

 
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[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
[Funding Alert] Salty Bags Rs 5.4 cr from Marquee Investors
 

Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.

Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.

"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.

We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.

Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."

With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.

Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.

 

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