Freshezy Launches MIGHTY, a ready-to-cook plant-based protein range

Backed by serial investor Tarun Katial, MIGHTY seeks to fill this very gap with its plant-based, tasty, and clean protein product range
Freshezy Launches MIGHTY, a ready-to-cook plant-based protein range

FMCG brand MIGHTY today introduces its ready-to-cook and eat a range of plant-based protein preparations as an optimal diet for Indian palates and their health.

These preparations are the first-of-its-kind innovation by food tech company FreshEzy Foodtech. The wide range of products is artisanal, handcrafted products that cater to the evolving Indian palate. Unlike most plant-based products (PBP) in the market, MIGHTY promises to delight the taste buds while nourishing the body in a convenient and far more accessible manner. MIGHTY will be available / retailed soon in Mumbai and Pune.

A recent survey by the Indian Market Research Bureau (IMRB 2020) to ascertain the levels of protein deficiency and awareness about protein in India showed 73 percent of urban rich are protein deficient, with 93 percent of them unaware about their daily protein requirements. Backed by serial investor Tarun Katial, MIGHTY seeks to fill this very gap with its plant-based, tasty, and clean protein product range. 

Dibyendu Bindal, Founder & CEO, MIGHTY stated, “High-quality protein is defined as a protein that supports maximal growth and if the content, quality, or availability is low, it will limit growth and recovery. Our plant-based products are handmade, high-quality protein extracted from Green Gram, Chickpeas, and Peas to cater to a protein-deficient India. MIGHTY is targeted at young but busy individuals helping them meet their daily protein requirement. But we want to make the process delicious. We aim to infuse as much flavour and taste in every Mighty recipe as possible while making it as convenient and guilt-free as possible.”

The pandemic has prompted many people to switch to a more organic, plant-based diet that includes nutraceuticals or supplements. The trend is gaining popularity globally and picking up pace in India as well. MIGHTY intends to address the nascent needs of Indians and their protein deficiency knowing that it is crucial not only for growth and development but also to fight against diseases and non–communicable diseases. MIGHTY’s products cater to vegetarian and non-vegetarian taste palates of Indians and have introduced some unique products that are guaranteed to provide ‘all of the taste and none of the guilt.

Bindal further added, “India needs to encourage the consumption of protein as a part of a daily diet, which is also in line with the Sustainable Development Goal (SDG) 2 - to end hunger, achieve food security and improved nutrition and SDG 3 - the promotion of good health and wellbeing.”

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