FreshToHome to Build Omnichannel Footprint and Expand to 56 Cities
FreshToHome to Build Omnichannel Footprint and Expand to 56 Cities

FreshToHome is looking to strengthen its omnichannel presence, and expand across its core market India, as well as West Asia. The brand will focus on deeper supply chain integration in these markets.

Currently, the meat, fish, and fresh produce e-tailer is present in about 28 cities including metros. It will expand to 56 cities in the next 12 months.

The Bengaluru-based startup at present has 14 physical stores, and also looks to have 100 stores in the same period.

Shan Kadavil, Co-Founder and CEO of FreshToHome, told a leading media organization, “Offline presence and the whole touch and feel the experience is important and lends a personal touch. Our offline expansion will be a combination of both standalone as well as multi-branded stores. The second wave was harsh but unlike the first wave, we were operationally ready.”

In 2020, FreshToHome closed a $121 million Series C funding round led by Investment Corporation of Dubai (ICD), the principal investment arm of the Government of Dubai, Investcorp and Ascent Capital, DFC, the Allana Group, and other investors.

Founded in 2015, FreshToHome presently sells close to 25,000 tonnes of produce a year and around 8 million litres of milk.

FreshtoHome is the largest player in the business in the United Arab Emirates (UAE) and now plans to expand to all GCC (Gulf Cooperation Council) countries.

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