[From Clicks to Bricks] Amazon Opens First General Store in the UK

The store is called '4-star' as it sells products rated 4 stars or above by customers, reflects what customers are regularly buying and enjoying.
[From Clicks to Bricks] Amazon Opens First General Store in the UK

Amazon, the e-commerce giant, has opened its first general store in Bluewater Shopping Center in Kent, southeast of London, selling the online retailer's most popular products including books, toys, games, and consumer electronics. This is Amazon’s first general store outside the US.

The store is called ‘4-star’ as it sells products rated 4 stars or above by customers, reflects what customers are regularly buying and enjoying. The retailer uses data from its online business to select which products are popular with local shoppers. Amazon will be changing the in-store display regularly.

Amazon launched the general store model in 2018 in the US where it already has several dozen outlets.
 

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