[Funding Alert] D2C Brand Haus & Kinder Raises Rs 10 Cr Funding in Pre-Series A

The company will use the capital to strengthen its brand and accelerate new product launches in the home and newborn baby category.
[Funding Alert] D2C Brand Haus & Kinder Raises Rs 10 Cr Funding in Pre-Series A

Home to Baby category brand - Haus & Kinder has raised $1.3 million (Rs 10 Crore) in a pre-series A funding round led by investor Shaival Desai.
 
Entrepreneur, Saket Dhankar, introduced the brand in 2018 with a vision to disrupt the home and baby space with a design-led lifestyle brand. Today, Haus & Kinder stands by their promise to deliver trendy home, baby, and kids essentials at a fair price.
 
In the last 3 years, the husband-wife duo of Saket Dhankar and Kanupriya Anand has built a design-centric brand that caters to the new-age moms and their homes. Haus & Kinder, which has seen demand for its cotton bedsheets and muslin swaddles skyrocket amid the pandemic, is looking to raise a further $5 million (about Rs 35 crore) in a Series A funding round early next year.
 
The company will use the capital to strengthen its brand and accelerate new product launches in the home and newborn baby category. In 3 years, Haus & Kinder has grown to 400-odd SKUs in bedsheet, towels, and baby swaddles segments and has served more than two million consumers across 300 cities in India as well as in UAE. 
                                                                                     
Commenting on the brand growth, Founder Saket Dhankar, said, “Haus & Kinder is now a market leader in the online bedsheets category. With a clear market opportunity in Home and Baby Essentials space, we shall be a D2C brand positioned on design and will scale up fast.”
 
Investor Shaival Desai, said, “We are impressed with what the Haus & Kinder brand has achieved in the last 3 years in a bootstrapped manner and truly believe in the brand‘s future potential to design impactful products for the Indian millennial moms. We are delighted to be part of Haus & Kinder’s journey.”

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