[Funding Alert] Health Food Brand The Whole Truth Raises $6 mn to Enter New Food Categories
[Funding Alert] Health Food Brand The Whole Truth Raises $6 mn to Enter New Food Categories

The Whole Truth has secured $6 million in a Series A funding round led by Sequoia Capital India. The health food brand has so far raised Rs 52 crore including this round.

The Series A funding round has seen participation from existing investors including Matrix Partners India and Sauce.Vc, along with a clutch of marquee angels such as Flipkart CEO Kalyan Krishnamurthy, Udaan Co-Founder Sujeet Kumar, and BharatPe Co-Founders Ashneer Grover and Shashvat Nakrani. Earlier, angels in the company include Zerodha Co-Founder Nithin Kamath and Swiggy Co-Founder Sriharsha Majety.

The fresh capital will be utilized by The Whole Truth to hire talent, expand manufacturing capabilities and enter new food categories.

Shashank Mehta, Founder of The Whole Truth, said, “At TWT, we are hell-bent on bringing truth back to food. We do this through our 100 percent clean-label products, and through clutter-breaking content that helps consumers spot the misleading information they are being provided.”

Founded in 2019, The Whole Truth claims to have grown 12x in the last 18 months. It has about 30 employees and plans to add 20 more in the next six months. The brand says that more than half of its sales come from its own website.

The company sells clean label bars and muesli without hidden sugars, artificial flavors, and harmful preservatives.

Abhishek Mohan, Principal at Sequoia India, said, “We are thrilled to partner with The Whole Truth. They have a simple yet very powerful mission of making 100 percent clean-label food. We have been very impressed with the customer love for their early set of products and excited about the journey ahead.”

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