The homegrown nutraceutical skincare brand, I am Love, has received a seed funding of Rs 35 crore from a California-based angel investor, Xentel Investments.
Xentel has taken this decision to promote the innovative approach of I Am Love, which has formulated a wide range of efficacious mixes made from the blend of Modern Ayurveda and Science. The objective of the skincare brand is to redefine the relationship between nature and science.
The brand believes that what we consume in our day-to-day life, is directly responsible for the skin, hair, and nails damage that we suffer and no concealer can heal these disorders from the root. So, to give an effective ailment to these detriments, I Am Love provides a wide range of products.
Xentel is going to be a vital part in nurturing this revolutionary ideology and in the production of more compassionate products as no other skincare brand in India has ever followed this innovative and effective approach.
Showing his gratitude towards Xentel, Shilpa Rathi, the CEO of I Am Love, said, "We have always encouraged the idea of rebuilding from within instead of promoting concealment. After experiencing the trauma of acne and oily skin for my whole adult life, I reached a conclusion that no matter whatever you apply to your skin, it cannot give you long term relief, so I and my team started to execute this mission of awareness and providing solutions to other sufferers.
"Xentel has raised its hand of support for our mission and we promise that we will show our gratitude through taking this initiative to the global stage," she added.