TIW Private Equity (TIW PE) has invested close to $6 million in Scentials Beauty Care and Wellness Pvt Ltd, a beauty & wellness company co-founded by serial entrepreneur Mahesh Bhupathi along with Jinesh Mehta.
With the funding from TIW PE, Scentials plans to expand its product offerings and strengthen its distribution network across the country.
Mahesh Bhupathi, Co-Founder of Scentials, said, “Building Beauty businesses with influencers have created a lot of value in the west and after Unilever Venture, we are proud to have TIW believe in this opportunity in India and will continue exploring growth categories.”
Scentials designs, develops, manufactures and distributes beauty and personal care brands that are driven by some of India’s top celebrities including Salman Khan, Virat Kohli, and Lara Dutta. This is the second fundraise by Scentials. It has previously raised funding from Unilever Ventures, the venture capital arm of global FMCG major Unilever.
Jinesh Mehta, Co-Founder of Scentials, stated, “We are looking forward to welcoming TIW to the Scentials family, with their prior experience in investing into and growing business we are expecting to scale rapidly.”
The investment in Scentials reflects TIW’s investment philosophy of backing first-generation entrepreneurs who are seeking active capital to scale their organization and drive growth. The Fund works closely with the management and helps scale the business through its operative consultant approach primarily focusing on consumption-driven sectors across FMCG, media, education, digital platforms, financial services, and real estate.
Mohit Ralhan, Managing Partner and Chief Investment Officer, TIW PE, added, “We are very excited to partner with Scentials in its journey towards sustainable growth, backing it with significant investment. The company offers a unique and powerful value proposition with brands envisioned by top celebrities and superior quality products crafted by a team of specialists. The founders have built a solid launchpad bringing a fresh approach to the business and will benefit from the strategic and operational inputs that we bring to the table. We are confident that the business can grow exponentially from here on to become India’s leading personal care business.”
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