Leading homegrown personal hygiene company Soothe Healthcare completed an investment round worth Rs 100 crore in an extended Series C round led by Gulf Islamic Investments (GII), Northern Arc & KKR backed Incred.
With this additional round, the company’s total funding stands at a rewarding Rs 230 crore, including a recent Rs 130 crore Series-C funding from leading PE fund A91 Partners. The latest transaction includes a secondary with Sixth Sense Ventures selling a partial stake to GII.
Soothe Healthcare will utilize the funds to aggressively fuel its growth plans including expansion of manufacturing capabilities, investment in best-in-class machinery to accelerate contribution to the Make in India initiative, as well as investments in marketing and distribution.
Soothe Healthcare’s portfolio of innovative and disruptive feminine hygiene products - including its flagship brand Paree sanitary pads and recently launched baby diapers Super Cute’s - has grown over 2X in the last 12 months despite the current pandemic. It has established itself as an omnichannel company leveraging both offline and D2C, modern trade, hypermarket stores, and an online presence.
Mohammed Alhassan and Pankaj Gupta, Co-CEOs, GII, jointly commented, “We are excited to invest in a homegrown champion and category leader such as Soothe and work alongside Sahil Dharia and his team to increase the accessibility of feminine and disposable hygiene products across India. As a socially conscious investor, GII recognizes the underpenetrated personal hygiene market in India; a country with one of the world’s highest women and infant populations in the world, many of whom lag behind their global peers in the usage and adoption of personal and disposable hygiene products. Through the ‘Made in India’ initiative, Soothe has achieved advantageous brand positioning of its flagship feminine hygiene offering ‘Paree’ which is set to score multi-fold growth in the coming years.”
Sahil Dharia, Founder & CEO, Soothe Healthcare, said, “We are focussed, aggressive and passionate in becoming a trusted personal hygiene brand and a leading player in the hygiene industry. The series of back-to-back funding will fuel our vision to bring research-based, quality personal hygiene products that positively impact the lives of our community. We are looking at expanding our in-house manufacturing facilities using the best-in-class machines. We will also use the funds for marketing and distribution purposes, scaling production, and launching innovative new products.”
The brand positions itself as a homegrown domestic leader in the feminine care category, using advanced technology and in-depth research to develop products that cater to its consumer’s needs.