Fynd, Reliance-backed offline-to-online omnichannel platform, has collaborated with Flipkart for extending its omnichannel strategy and helping more brands sell on Flipkart.
The company said in a statement, “With this integration, Fynd’s merchants can activate their physical stores on the Flipkart marketplace, place their products in front of a bigger audience, and conveniently manage inventory and orders.”
As part of this partnership, brands can introduce an online store on Flipkart quickly, and start selling the inventory to make room for more.
The existing marketplace integrations of Fynd include Amazon, Myntra, Ajio, Tata Cliq, and now Flipkart.
Fynd and Flipkart have partnered for facilitating more than 30 brands go live on Flipkart, including Red Chief, Globus, Spykar, Celio and Ruosh.
Farooq Adam, Co-Founder of Fynd, said, “Our expertise is in omnichannel commerce, and COVID-19 has accelerated its demand. Flipkart is a trusted marketplace, and with this integration, we offer brands the opportunity to reach new customers, maximise product discovery, and grow sales.”
With this integration, Flipkart will strengthen its omnichannel strategy by accessing Fynd's rich brand portfolio and attracting newer merchants to its platform.