Gauahar Khan's newest clothing line 'Gauahargeous' finds a new home at Uru

Clothes are a person’s strongest expression and have the ability to direct narratives, form perceptions and inspire generations of thoughts and strengths. Navi Mumbai’s first multi-designer hotspot and a firm believer of showcasing brands that have a voice of their own, Uru has announced the exclusive launch of “Gauahargeous”, Gauahar Khan’s breathtaking foray into fashion.

Gauahargeous’s wide array of casual, western, fusion and ethnic festive wear will be available at Uru’s store and website for fashion enthusiasts to peruse, choose and flaunt proudly.

Priyanka Prasann, Owner of Uru, said, “Uru is a platform that prides itself on its commitment towards housing sustainable, upcycled, locally sourced and affordable eco clothing and accessories. We are extremely delighted to have Gauahar Khan’s clothing line Gauahargeous on board with us and present our supporters in Navi Mumbai with another great option for the occasion, casual wear and everything in between. Gauahargeous, just like Uru has built its foundation on similar principles of Make in India and customer-centricity, making this partnership a meaningful one.”

Gauahargeous: A multifaceted clothing line

Started by the Indian fashion industry’s darling Gauahar Khan, Gauahargeous is a multifaceted clothing line that aims to embody the spirit of strong and diverse women everywhere. The dynamic clothing range features urbane styles that are a perfect amalgamation of affordability, high-quality fabrics, chic designs and a lot of love and care.

The made in India collection not only provides a fashion fix for everyone through Indian fusion sets, festive range, office wear and casual attire but also oozes elegance, oomph and glamour every step of the way. 

Gauahar Khan stated, “Gauahargeous was born out my own passion for style and fashion and aims to cater to the diverse sartorial needs of women, irrespective of the difference in tastes, budgets or preferences. Uru hosts a number of brands that are striving towards providing on-trend, versatile, reasonably priced and ecological luxury clothing options and we could not have gotten a better partner to further enhance our reach, visibility and love. I am sure that Uru and Gauahargeous together will create a shopping extravaganza that will sweep everyone off their feet.”

Uru’s store design

Launched by Priyanka Prasann, a Bollywood Stylist, an accomplished designer from NIFT and owner of Plushpalette, a sustainable fashion label, Uru is a 500 square feet showroom that features an open floor plan, interiors that brim with daintiness, sophistication and refinement and an aesthetic that rivals the city’s who’s who.

Within this vibrant setup, the glamorous Make in India couture, both luxury and pret finds its pride of place, along with home décor, fabulous furnishings, art, accessories and artifacts sourced from across the country.