Trusted premium German brand Sanosan, which caters to the skincare needs of babies, is gearing up to expand its footprint into the Indian market. Sanosan is a renowned brand from 70 years old company, Mann & Schroder Cosmetics - Germany (M&S Cosmetics), that manufactures supreme quality products. M&S - Germany is a family-owned company in the 3rd generation with high ethics and values.
The USP of the brand Sanosan lies in its natural ingredients such as Hydrolysed milk protein and Organic olive oil that suit the need for delicate baby skin. Formulated solely in Germany, all their products are targeted to meet the special skincare needs of infants and toddlers, which are clinically tested to ensure compliance with the highest standards of hygiene and safety for more than 37 years.
At the outset, Sanosan’s line of products will initially be sold in India on the Sanosan India website and through e-commerce websites like FirstCry and Amazon. It plans to activate the doctors’ network as a part of their initial launch with the availability of leading chemists and wellness chemists. Being a global premium brand, the pricing of Sanosan products is set on a price scale ranging between Rs 260-1,290.
Sanosan baby skincare range intended for Indian consumers will comprise products range from cleansing, care, diaper change, and sun protection to name a few. This baby skincare brand has IFS-HPC, BRC, ISO, and Derma Test certification. Essentially, Sanosan as a brand holds love, care, and trust at its core, and these aspects are perceptibly induced in every product that is created by them.
Talking about the expansion into the Indian subcontinent, Rajesh Khatri, Managing Director, Glowderma, says, “It is expected that the baby care market in India will reach up to Rs 10,000 crore in 2025. Around 45 percent of skin problems such as dry skin, rashes, dermatitis, etc. are seen in babies and children between 0 to 5 years of age group. The increasing incidence of skin problems in babies is due to climate changes, improper hygiene, and poor nutrition, and increased use of nappies or diapers, etc. Therefore, the launch of Sanosan Baby Skin Care Products is a step forward towards the strategic direction to increase the width and depth of our derma portfolio in India.”
Christine Steger, CEO of Mann & Schroder Cosmetics Germany, producer of Sanosan baby care brand, stated, “I became a mother in 2018, therefore I can really relate to how new mothers feel right now. When we created Sanosan, we had the vision of a caring mother, Naturally with Love. This was our mantra while developing only with the best ingredients to care and protect all newborn tiny miracles.”
Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.
Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.
"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.
“We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.
Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."
With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.
Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.
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