Trusted premium German brand Sanosan, which caters to the skincare needs of babies, is gearing up to expand its footprint into the Indian market. Sanosan is a renowned brand from 70 years old company, Mann & Schroder Cosmetics - Germany (M&S Cosmetics), that manufactures supreme quality products. M&S - Germany is a family-owned company in the 3rd generation with high ethics and values.
The USP of the brand Sanosan lies in its natural ingredients such as Hydrolysed milk protein and Organic olive oil that suit the need for delicate baby skin. Formulated solely in Germany, all their products are targeted to meet the special skincare needs of infants and toddlers, which are clinically tested to ensure compliance with the highest standards of hygiene and safety for more than 37 years.
At the outset, Sanosan’s line of products will initially be sold in India on the Sanosan India website and through e-commerce websites like FirstCry and Amazon. It plans to activate the doctors’ network as a part of their initial launch with the availability of leading chemists and wellness chemists. Being a global premium brand, the pricing of Sanosan products is set on a price scale ranging between Rs 260-1,290.
Sanosan baby skincare range intended for Indian consumers will comprise products range from cleansing, care, diaper change, and sun protection to name a few. This baby skincare brand has IFS-HPC, BRC, ISO, and Derma Test certification. Essentially, Sanosan as a brand holds love, care, and trust at its core, and these aspects are perceptibly induced in every product that is created by them.
Talking about the expansion into the Indian subcontinent, Rajesh Khatri, Managing Director, Glowderma, says, “It is expected that the baby care market in India will reach up to Rs 10,000 crore in 2025. Around 45 percent of skin problems such as dry skin, rashes, dermatitis, etc. are seen in babies and children between 0 to 5 years of age group. The increasing incidence of skin problems in babies is due to climate changes, improper hygiene, and poor nutrition, and increased use of nappies or diapers, etc. Therefore, the launch of Sanosan Baby Skin Care Products is a step forward towards the strategic direction to increase the width and depth of our derma portfolio in India.”
Christine Steger, CEO of Mann & Schroder Cosmetics Germany, producer of Sanosan baby care brand, stated, “I became a mother in 2018, therefore I can really relate to how new mothers feel right now. When we created Sanosan, we had the vision of a caring mother, Naturally with Love. This was our mantra while developing only with the best ingredients to care and protect all newborn tiny miracles.”