Kenneth Cole has launched its first flagship store in India through Brandzstorm India Marketing. Located at Infiniti Mall, Malad, Mumbai, the store is spread over 1200 square feet, promising a graceful dose of retail therapy with a seamless assortment of lifestyle products, interactive decor, minimalistic design, and vibrant interiors.
The newly opened store will sell men’s and women’s apparel, footwear, handbags, accessories, perfumes, laptop bags, and luggage. The global fashion brand’s products will be priced from Rs 3,000 to Rs 20,000.
Ujjval Saraf, Managing Director, Brandzstorm India Marketing Pvt Ltd, said, “We are excited to launch the first flagship Kenneth Cole store in India at the upscale neighborhood in Malad Mumbai. For over three decades Kenneth Cole brand has defined the standard of global fashion with its distinctive New York style and classic designs.”
“We are pleased to bring the brand to the Indian customer and believe there will be a high degree of acceptance from our esteemed patrons in Mumbai. The new store will provide irresistible shopping experience giving customers access to a wide choice of Kenneth Cole New York products under one roof,” he added.
Brandzstorm India is planning to launch 10 flagship Kenneth Cole stores nationally within the next 3 years. Initially, the brand will be concentrating on major metros and tier 1 cities for expansion.
Brandzstorm India will be marketing Kenneth Cole through flagship stores, multi-brand boutiques, shop-in-shops, major department stores, and e-commerce portals.