Trusox has ventured into the Indian market with the introduction of socks that will help improve the performance of sportspeople on the field. The global sports brand has also roped in cricketer Rohit Sharma as its brand ambassador in the country.
Manchester-based Trusox is a premium socks brand, usually worn by sportspeople.
Sanil Sachar, Co-Owner of Trusox, said, “Rohit is an ambassador for Trusox purely because he stands for being a true athlete that can take charge of any situation and lead the team. The technology is as proprietary as it can get. So much so, that internally we don’t even associate to these as socks.”
Initially, Trusox socks will be available on sale at Amazon and its own portal. The brand sells at about 1000 stores globally.
Indian cricketer Rohit Sharma stated, “Technology is something that I always look forward to, especially when it enhances your performance on the field. Trusox has been an essential part of my kit as it helps boost my performance.”