GlobalBees Invests in Segment Leaders - The Butternut Company, Mush and Strauss

GlobalBees now has 11 direct-to-consumer brands in its portfolio, including The Better Home, andMe, Prolixr, Absorbia, Yellow Chimes, HealthyHey, Rey Naturals, and Intellilens.
GlobalBees Invests in Segment Leaders - The Butternut Company, Mush and Strauss

GlobalBees, India’s newest unicorn, and a leading roll-up e-commerce company has added three new brands to its portfolio with investment in healthy-snack food brand, The Butternut company; sustainable clothing brand Mush; and sports and fitness equipment brand Strauss.
 
The Butternut Company, founded in 2016 by Ankita M Kukreja, Sahil Kukreja, and Suhail Pansare, offers nut butter, chocolate spreads, and healthy snack foods in a variety of flavors with no added refined sugar. The brand focuses on plant protein and heart-healthy fats suitable for people of all ages, including children and the elderly. It has served over one million customers to date.

Sahil Kukreja, Co-Founder, The Butternut Company, said, "Over the last four years, we have created a trusted brand that focuses on providing nutritious snack items produced with natural ingredients. We are confident that our partnership with GlobalBees’ team will help establish the brand as a household name in India and around the world.”

Mush is a premium brand committed to providing its customers with an exclusive range of bamboo textile products. The company was founded by Ayush Agarwal and Nihar Gosalia in 2018. The brand sells eco-friendly and high-quality bamboo textile bath sets, bath towels, face towels and aims to replace cotton, polyester, and other similar fiber with bamboo fibers. Within a few years, the brand has expanded to 50+ SKU’s.
 
Nihar Gosalia, Co-Founder, Mush, said, “The demand for sustainable fashion is increasing tremendously and we see bamboo fibers replacing others due to its performance and ecological benefits. Joining the GlobalBees family will accelerate our growth engines as we plan to launch various products across categories on both online and offline channels.” 

Strauss, launched in 2016 by Deepak Sachdeva, is one of the market leaders in sports and fitness equipment categories, with over 25+ products ranked number one on Amazon and Flipkart. The company sells high-quality sports and fitness equipment in categories including exercise and fitness, yoga, skating, cricket, cycling, and more.
 
Deepak Sachdeva, Founder, Strauss, said, “Today’s consumer is seeking easy, convenient, and at-home ways to stay fit and healthy. At Strauss, we strive to provide products that address both the physical and mental well-being of consumers. By partnering with industry leaders, we are confident of making fitness more accessible and enjoyable.”

Nitin Agarwal, CEO, GlobalBees, said, “With every company joining our journey, we move closer to the goal of establishing GlobalBees as a diverse house of brands serving millions of customers globally. These brands have a great growth trajectory and come with a deep purpose to build meaningful products across categories that address unique consumer needs. We plan to collaborate closely with the founders to make these brands household names."
 
GlobalBees now has eleven direct-to-consumer brands in its portfolio, including The Better Home, andMe, Prolixr, Absorbia, Yellow Chimes, HealthyHey, Rey Naturals, and Intellilens.
 
In the next three years, GlobalBees is looking forward to investing in 100+ brands across verticals, including fast-moving consumer goods (FMCG), sports, home organization, and lifestyle.

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