Godrej Appliances expands footprint in Goa & Odisha

India's leading player in the home appliances segment has launched its third exclusive brand outlet (EBO) in Goa in Margao whileits 20th EBO has been opened in Odisha in Rourkela.
Godrej Appliances

Godrej Appliances has strengthened its presence in Goa and Odisha. India’s leading player in the home appliances segment has launched its third exclusive brand outlet (EBO) in Goa in Margao while its 20th EBO has been opened in Odisha in Rourkela.

The company’s EBOs solidify its already extensive network across India. It also fulfils the premium product requirement of its customers even in the Tier II and Tier III cities.

Godrej Appliances 3rd EBO in Goa

Spread over 1100 sq ft, this outlet has been launched in collaboration with local channel partner E-solutions. The store comprises an entire range of Godrej appliances including refrigerators, washing machines, air-conditioners, chest freezers and microwave ovens.

V Venkatraman, Zonal Business Head (South KAT), Godrej Appliances, said, “We have always endeavoured to be as close to our customers as possible. We believe our EBOs will give even greater value to our loyal customers. With our own showroom, we have the opportunity to showcase our entire range of best-in-class appliances at a single location. Margao is an important market for us and we look forward to delighting our customers and persevere to give them the best shopping experience always.”

The company’s exclusive showroom provides one-year free extended warranty on the entire product range (except for Godrej ACs and chest freezers), one year of product insurance and other attractive finance offers. 

Domnic Afonso, Owner of E-solutions, stated, “We are extremely delighted to have partnered with Godrej Appliances, which is a highly respected and trusted brand. We will have various attractive offers to benefit our customers. We are sure that our outlet will prove to be a great destination for the discerning customers of Margao through its unique offerings.”

20th EBO in Odisha

Godrej Appliances has opened its first EBO in Rourkela in partnership with its channel partner Quality Engineering Works. With this, the company now has 20 EBOs in the state of Odisha.

Swati Rathi, Head (Marketing), Godrej Appliances, said, “The inauguration of Odisha’s 20th Exclusive Brand Outlet today is an important milestone for us. EBOs are a strategic initiative for us, they are key touchpoints for the brand, to reach out to consumers across the width and breadth of the country. We have always endeavoured to be as close to our customers as possible, and hence we embarked on this journey.”

Spread over 1800 sq ft, the company has unveiled its EBO with a view to create a next-level experience for customers in Rourkela market and to strengthen the supply chain.

The newly launched EBO aims to offer a pleasant experience to its customers by displaying the entire range of Godrej appliances such as refrigerators, washing machines, air-conditioners, chest freezers and microwave ovens.

Raghunath Mishra, Zonal Business Head (East OBJ), Godrej Appliances, stated, “We are excited to launch our 20th Exclusive Brand Outlet in Odisha and the first in Rourkela. With our own exclusive showroom, we have the opportunity to showcase our entire range of best-in-class appliances at a single location. Rourkela is an important market for us and we look forward to delighting our customers and persevere to give them the best shopping experience always. Currently, EBOs in Orissa contribute 30% of the total sales in India through this channel.”

Pradeep Kumar Sharma, Owner of Quality Engineering Works, added, “We are extremely delighted to have partnered with Godrej Appliances, which is a highly respected and trusted brand. We will have various attractive offers to benefit our customers. We are sure that our outlet will prove to be a great destination for the discerning customers of Rourkela through its unique offerings from Godrej Appliances.”

 
 
 
 
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