Godrej Consumer Products Limited (GCPL) has launched a new brand Godrej ProClean. With this, the FMCG maker has ventured into home cleaning products. This segment is witnessing fast growth after the pandemic.
Under its newly introduced brand Godrej ProClean, GCPL would be offering surface cleaning and disinfecting solution.
Commenting on the development, Sunil Kataria, CEO India & SAARC, Godrej Consumer Products Limited, said, “Indian consumers are becoming more hygiene conscious. Demand for cleaning products continues to grow due to consumer alertness concerning the importance of hygiene and the spread of infectious diseases.”
GCPL added, “ProClean aims to cater to the rising demand for home hygiene products especially in the current context where there is an emphasis on products that offer protection against germs.”