Godrej Consumer Products Limited (GCPL) has forayed into the baby care category by launching goodnessme, a range of certified organic products for baby skin.
Sunil Kataria, CEO - India & SAARC, GCPL stated, “There are baby care brands that offer safe, no toxins, natural approach, but none of them offers the higher-order benefit of ‘organics’, a clear white space. As we foray into the baby care space with goodnessme, our brand stands out from the rest."
"From ingredient sourcing to product formulations, to manufacturing processes, to even our product labels, the goodnessme skincare range has gone through the most rigorous certification process laid down by ECOCERT,” Kataria further said.
ECOCERT (France) certification, according to the COSMOS standard, is one of the highest possible certifications on organic products renowned the world over.
The company has been working towards investing and building consumer brands of the future. Goodnessme is a step in the direction. The company is offering a variety of products in multiple SKU’s like certified organic baby soap; certified organic baby oil; certified organic baby lotion; certified organic multipurpose baby cream; certified organic baby head-to-toe wash, and so on.
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