Godrej & Boyce, the flagship company of the Godrej Group, has announced that its business Godrej Interio, India’s leading furniture, and interior solutions brand will focus on North India to grow its omnichannel footprint. The business plans to grow by 35 percent by FY25 in the Northern region of India.
Godrej Interio has been heavily investing in key digital technologies, automation, processes, and people in order to build the most robust, truly omnichannel, omnipresent furniture brand in the country. With a 20 percent share of business acquired from the Northern region of the country, the brand plans to strengthen its on-ground presence in North India by adding 25 Channel partners in the northern states of Punjab, Delhi, Uttar Pradesh, Bihar, Rajasthan, Madhya Pradesh, and Jharkhand.
With a targeted focus on increasing its reach and further empowering its channel partners along with a holistic omnichannel initiative, Godrej Interio is planning to double its D2C platform sales run rate by the end of FY22. The growth planned through offline stores is 20 percent by FY23.
Speaking on the importance of the northern market, Subodh Mehta, Senior Vice President (B2C), Godrej Interio said, “Godrej Interio has a strong presence in Northern India due to its high brand recall and large customer base. In recent years, this region has attracted leading interior design firms from around the world. We are confident that the region will certainly provide more to our revenue basket in the near future. We plan to onboard 25 Channel partners in the region by the end of FY23 and plan to grow by 35 percent over the next three years. This will further strengthen our omnichannel presence in the north."
"On average, we generate a business of Rs 150 crore from Northern India market as we are present across all furniture segments. Godrej Interio has interior designers who work with customers in helping them visualize the home layout once they purchase furniture and provide design consultancy too. Pan India, we have a growth rate of close to 18 percent for B2C products and overall, Godrej Interio has a growth rate accruing up to 20 percent. In the next fiscal we plan to grow over 25 percent in all product categories," he added.