gordonMax™ launches showroom in NOIDA

gordonMax, manufacturer of diamond simulants opens its second outlet in India
New Delhi, July 14, 2009: gordonMax & Co Pte Ltd, a Singapore-based manufacturer of diamond simulants launched its showroom in Noida today, at the Great India Place Mall. This is the second outlet by the company opened in India, first being in Mumbai. The showroom displays a wide range of jewels like Bracelets, Brooch, Cufflinks, Earrings, Necklaces, Pendants and Rings, designed and manufactured by the company. These jewels range from Rs 6, 100 for 0.34 carat to 53, 700 for 8 carat, which can go upto 24 carat as per the customers request. “We entered this business because the concept of simulated diamonds is very new and we feel that diamond is a dream of every woman but because of its cost it is not affordable to everyone. So, now we are here to satisfy the needs of the “Millennium Woman” by giving them the affordable elegance with everlasting brilliance, luster, cut, clarity and color”, says Saraswathi Arjunan, MD, gordonMax India. gordonMax™ made its entry in India with its first outlet in Mumbai in the year 2007. The company has brand presence in Singapore, Malaysia, Hong Kong, Indonesia, Australia and England with exclusive boutiques and counters at prominent department stores. Today, the company is widely recognized as a reputable brand offering, consumers the quintessential look of glamour, vogue and seduction. The primary product line is the loose diamond simulants, which are hand-cut & hand polished by master diamond cutters. A premium quality simulant with lifetime warranty on colour, brilliance and fire and the highest grade of cut (master cut), clarity (flawless-VVSI) and colour (D) at only fraction of the cost. The secondary product line of Plated Ready To Wear collection. From pristine colourless to fancy vivid colours, you will be delighted by the exquisite and limited European design collections. gordonMax™ ready-to-wear collections are set in 925 sterling silver plated in 18K white/yellow gold. About gordonMax & Co Pte Ltd gordonMax & Co. Pte. Ltd. was established in 2001 with a vision to bring the world`s finest diamond simulants to satisfy the needs of the “Millennium Woman” by giving them the affordable elegance with everlasting brilliance, lustre, fire, and the highest grade of cut, clarity and colour. Since then, they have established them as a credible alternative not even a substitute, differentiating them from the “pack”. By December 2004, GordonMax & Co. Pte. Ltd. developed itself as an outstanding brand. Since then, it has retail freestanding boutique in Wheelock Place, United Square, Bangsar Village II and permanent counters at 4 prominent department stores in Singapore along Orchard Road. Today, they are recognized as a reputable brand offering consumers the quintessential look of glamour, vogue and seduction. gordonMaxTM premium quality simulants are hand cut and hand polished to `Hearts and Arrows` ideal proportions, a visual effect seen in round shaped diamonds cut to perfect symmetry and perfect proportions, ensuring maximum brilliance and fire; provide a wide selection of old mine cuts to modern and contemporary cuts. The most important is the affordability versus quality ratio when compared to a natural mined diamond. A high quality natural one carat, D-colour, flawless round diamond averages above Rs.4lakhs, whereas an equally beautiful gordonMaxTM one carat round simulated D-colour, flawless, hand cut, hand polished loose stone retails only at Rs.14,000. It comes with Lifetime Warranty and also offer Buy back policy.