Grab, Southeast Asia's leading super app, has launched GrabSupermarket, Grab’s first delivery-only supermarket in the region is a part of its continued push into grocery delivery.
Strategically located in the middle of the high traffic area of the Klang Valley, the GrabSupermarket, which began piloting a few weeks ago, serves the ever-increasing demand of online grocery shoppers in the area who are looking for a convenient and accessible way to restock their weekly groceries.
GrabSupermarket currently delivers over 2,500 products including a wide and rapidly growing selection of household goods, pantry essentials, beauty and health essentials and freshly-sourced produce direct from its warehouse and farms.At zero delivery fees, GrabSupermarket brings affordable and high-quality fresh produce to customers' doors with maximum value and freshness within 24 hours.
Sean Goh, Managing Director of Grab Malaysia, said, “The next-day delivery model enables us to ensure the produce is delivered from our variety of partnering farms and suppliers directly to us, and from us to the customers, all within 24 hours. We saw an incredible take up of GrabSupermarket among consumers during the pilot phase, with fresh produce such as fresh vegetables, fruits, and poultry making up almost 50 percent of our orders. In addition, with GrabRewards, Grab’s Platinum customers save up to a further 5 percent off all their grocery runs with GrabSupermarket, GrabPay Credits, and the Maybank Grab Mastercard Platinum Credit Card.”
“Our ambition is to be able to offer the widest selection of groceries at the best prices, maximum freshness, and zero delivery fees to every Malaysian household. In addition, we hope that GrabSupermarket will create even more income opportunities for all our drivers,” Goh added.
Moving forward, Grab plans to grow GrabSupermarket and expand to more capital cities across the country. Grab will also continue investing in building an even better in-app supermarket browsing experience to deliver the best customer grocery-shopping experience.
“We have been extremely encouraged by the response from our ecosystem of partners and customers, and we are committed to continue improving to deliver a superior customer experience to all Malaysians,” Goh further stated.
GrabSupermarket is an extension of GrabMart, Grab's fast-growing instant retail and grocery delivery service available across eight Southeast Asian countries and over 70 cities. GrabMart counts over 12,000 retail stores as its partners regionally, giving Southeast Asian customers a convenient way to access essential and top-selling products on-demand in as little as 30 minutes.