GUESS Relaunches In-Store Experience at DLF Mall of India, Noida
GUESS Relaunches In-Store Experience at DLF Mall of India, Noida

GUESS, the global fashion brand with a legacy of almost four decades in bringing trendsetting apparel and accessories has relaunched its retail store at the DLF Mall of India in Delhi-NCR. One of the most frequented shopping destinations in the country, the mall offers more than 100 global brands attracting shoppers from neighboring cities. 

 

GUESS is known for its iconic range of denim, dresses, apparel, shoes, handbags, accessories, and much more. The store itself has been aesthetically designed blending artisanal designs with a minimalistic touch, providing plenty of space for showcasing the brand’s themed total looks and imagery.

 

On the launch of the store, Carlos Alberini, CEO of GUESS, said, “Even though our brand has penetrated well in several countries, we are always eager to spread our wings to newer markets. Inspired by the rapidly evolving style preferences and buying habits of the new-age consumer, we have launched the ‘Athleisure’ collection which had zero penetration in the pre-covid era, but now this category represents 7 percent of our apparel sales. These figures are significant as quarantine consumers are clearly choosing comfort-driven apparel with a considerable shift towards fitness.”

 

The highlight of the brand is the new ‘Athleisure’ collection, a significant workout wear category for the fashion and fitness-loving urban shoppers, which will be launched in Fall/ Winter 2021. Another key category to look out for is a wide range of handbags, from satchels to totes and backpacks to luggage. GUESS is also widely recognized for its sustainability efforts and eco-conscious initiatives such as water-saving practices during denim wash, responsibly sourced materials, and a massive reduction in the use of chemicals.

 

 
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Retail India News: Franck Provost Debuts Parisian Salon in Bangalore's Indiranagar
Retail India News: Franck Provost Debuts Parisian Salon in Bangalore's Indiranagar
 

In a significant move for India's beauty retail landscape, Franck Provost, Europe's premier hair salon brand, marked the inauguration of its maiden Indian salon in Indiranagar, Bangalore. The event saw key figures like Franck Provost and his son Fabien Provost, along with dignitaries including Nitin Sharma, CEO, and Master Franchise for Franck Provost in India, emphasizing the brand's global triumphs and future ambitions in the Indian luxury beauty market.

Franck Provost, renowned for French sophistication in hairdressing, holds the distinction of being Europe's number one and the world's leading hair salon brand. Established in 1975, the brand spans over 30 countries with 15 brands, boasting a network of 3,490 salons worldwide and serving over 30 million customers annually.

Franck Provost, the founder, expressed his enthusiasm for the launch, "We are thrilled to bring Franck Provost's legacy of beauty and excellence to India. This launch is just the beginning of our journey in this vibrant country. We see immense potential here and invite partners who share our vision and passion for beauty to join us in expanding our presence across India."

Fabien Provost, the creative force, introduces two collections each year – Fall/Winter 2022 branded as #DONTYOUDARE and Spring/Summer 2023. These collections, embodying the brand's dedication to innovation, cater to evolving beauty trends while aligning with the personal style of their global clientele.

Fabien Provost, Artistic Director art Franck Provost and son of the legendary icon said, "Our collections and innovations, including the latest in hair care, are designed to meet the diverse needs of our clients. With the launch in Bangalore, we look forward to introducing our Indian clientele to Franck Provost's world of exclusive beauty solutions and cutting-edge hairdressing techniques."

Nitin Sharma, CEO and Master Franchise in India for Franck Provost said, "The increasing urban spending power in India underscores a significant demand for luxury hair care and fashion. The Franck Provost salon in Bangalore is poised to tap into this market, offering sophisticated services that cater to the discerning tastes of Indian consumers.

At the core of Franck Provost is a commitment to personalization, expertise, and providing an affordable luxury experience. The brand's "Couleurs Précieuses" and specific color services enhance the natural beauty of hair, utilizing techniques tailored to each client's needs. Franck Provost's new product range, with up to 97 percent natural origin ingredients, emphasizes sustainability, incorporating elements like Vitamin C, Neroli Extract, and Coconut Water.

The salon environment, inspired by Parisian elegance and contemporary style, complements Franck Provost's high level of service. The brand's dedication to eco-friendly values is evident in product lines featuring ingredients like Chia Oil, Hyaluronic Acid, and White Tea, offering clients premium care that aligns with sustainability.

Franck Provost salons, designed for beauty and relaxation, combine Parisian elegance with professionalism. The adoption of digital tools and a robust online presence ensures clients stay connected with the brand and its latest offerings, cementing Franck Provost's entry into India's dynamic retail beauty sector.

 

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