GUESS, the global fashion brand with a legacy of almost four decades in bringing trendsetting apparel and accessories has relaunched its retail store at the DLF Mall of India in Delhi-NCR. One of the most frequented shopping destinations in the country, the mall offers more than 100 global brands attracting shoppers from neighboring cities.
GUESS is known for its iconic range of denim, dresses, apparel, shoes, handbags, accessories, and much more. The store itself has been aesthetically designed blending artisanal designs with a minimalistic touch, providing plenty of space for showcasing the brand’s themed total looks and imagery.
On the launch of the store, Carlos Alberini, CEO of GUESS, said, “Even though our brand has penetrated well in several countries, we are always eager to spread our wings to newer markets. Inspired by the rapidly evolving style preferences and buying habits of the new-age consumer, we have launched the ‘Athleisure’ collection which had zero penetration in the pre-covid era, but now this category represents 7 percent of our apparel sales. These figures are significant as quarantine consumers are clearly choosing comfort-driven apparel with a considerable shift towards fitness.”
The highlight of the brand is the new ‘Athleisure’ collection, a significant workout wear category for the fashion and fitness-loving urban shoppers, which will be launched in Fall/ Winter 2021. Another key category to look out for is a wide range of handbags, from satchels to totes and backpacks to luggage. GUESS is also widely recognized for its sustainability efforts and eco-conscious initiatives such as water-saving practices during denim wash, responsibly sourced materials, and a massive reduction in the use of chemicals.