H&M Posts Decline in Full Year Sales and Profit

The Swedish fashion retailer said its full-year pretax profit fell to 2.05 billion Swedish crowns from 17.4 billion.
H&M Posts Decline in Full Year Sales and Profit

H&M has posted an 88 percent fall in profit for the year through November and warned the pandemic was still hitting sales at the world’s second-biggest fashion group.

The Swedish fashion retailer said its full-year pretax profit fell to 2.05 billion Swedish crowns ($245.29 million) from 17.4 billion, hurt by restrictions and lockdowns.

In its final quarter, profit fell to 3.67 billion crowns from 5.40 billion, less than expected, helped by large cost cuts. That beat the 3.07 billion expected by analysts polled by Refinitiv.

H&M had already reported a 10 percent fall in sales for the fourth quarter.

H&M Posts Decline in Full Year Sales and Profit

Helena Helmersson, CEO of H&M, said, “The ongoing restrictions, along with the many temporary store closures, will have a substantial negative impact on the first quarter.” 

“However, it is clear that when customers have the opportunity to shop, online and in certain markets with lesser restrictions, they are showing that the collections are appreciated,” she added in a statement.

Sales in December through Jan. 27, the first two months of its first quarter, were down 23 percent in local currencies.

Up to a third of H&M’s around 5,000 stores were temporarily closed in the period.

The company said due to uncertainty, its board would come back later with a proposed date and level for resuming H&M’s dividend. H&M did not pay a dividend for 2019.

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