H&M, Hennes & Mauritz AB, has launched its first store in Lucknow at Phoenix Palassio Mall. The new store is spread over 21,600 sq ft and two floors.
The store will offer fashion inspiration for the whole family, with clothes, shoes, and accessories available for ladies, men, teenagers, and kids.
Amit Kothari, Head, Marketing and Communications, H&M India, said, “H&M is excited to continue our expansion in the Indian market even in these unprecedented times with our very first store in Lucknow.”
“We are optimistic that H&M’s business concept of fashion and quality at the best price in a sustainable way will work very well. With all social distancing norms and safety measures in place, we look forward to welcoming customers to our new store,” he added.
In India, H&M unveiled its first store in Delhi in 2015. It currently operates 48 stores in the country across cities like Delhi NCR, Mumbai, Hyderabad, Chennai, Bangalore, Pune, Amritsar, Indore, Coimbatore, Kolkata, Mohali, Mysore, Ahmedabad, and Raipur.
H&M has designed and priced the products in such a way that makes it possible to cater to diverse consumer needs with prices starting from Rs 399 for women’s tops & dresses, Rs 799 for denims, Rs 999 for women’s accessories, and Rs 1299 for menswear.