India’s leading D2C home to baby brand, Haus and Kinder has announced leading actor Kalki Koechlin as its brand ambassador.
As part of the partnership, Kalki Koechlin, a celebrity mom will be promoting Haus and Kinder products across multimedia platforms.
Along with Kalki, Haus and Kinder has launched a digital campaign film, #YourBeautifulNewWorld. The campaign focused on millennial moms, introduces the secret to ‘Your Beautiful New World’, and communicates how Haus and Kinder inspire millennial moms to build their beautiful homes, experience easy parenting, and create beautiful moments with their families.
Haus and Kinder’s campaign, ‘Your Beautiful New World’ encompasses a women’s self-fulfilling journey and new beginnings. While Kalki brings her style quotient and individuality to the campaign, she also inspires a confident Mumhood which resonates with Haus and Kinder’s philosophy of an unshy, fearless mumhood where the mom is not trapped with mom guilt. The brand believes that being a good mom is about being her best self.
H&K Mumhood is all about a mom celebrating her mum-wins, having fun, and focusing on her happiness along with her family. Haus and Kinder's products include bedsheets, towels, baby swaddles, diaper bags, and more.
Entrepreneur Duo, Kanupriya Anand, and Saket Dhankar introduced the brand in 2018 with a vision to disrupt the home and baby category with a design-led lifestyle brand. Today, Haus and Kinder promise to deliver trendy home and baby essentials at a fair price, at a click of a button. The brand is present on Indian marketplaces like Amazon, Firstcry, and Flipkart and has its own website, it has grown 10X in the last two years to become the market leader in online sales of home and baby essentials.
Kanupriya Anand, Co-Founder, said “The actor brings with her the style and chicness that is synonymous with their brand’s design philosophy ‘Modern, Elegant and Chic’. We are thrilled to welcome Kalki Koechlin to the Haus and Kinder family. With award-winning performances and her thoughtfully written book, Kalki has created a strong fanbase for herself as a new-age mom. Her motherhood resonates with Haus and Kinder’s mumhood inspiring moms to be unshy, fearless, and to be in the spotlight.”