Healthways Launches Pure and Premium Quality Paneer in 3 Varieties

Healthways firmly believes that everyone deserves to have access to pure and healthy products which is why its products are of premium quality yet affordable pricing.
Healthways Launches Pure and Premium Quality Paneer in 3 Varieties

Healthways Milk & Food Products Pvt. Ltd., one of India’s emerging dairy company has announced the expansion of its product portfolio in Delhi and NCR with the launch of its 3 varieties of Paneer – Premium, Protein-Rich, and Malai Rich.
 
Unlike local paneer, Healthways Paneer is completely untouched by human hands – right from the processing to packaging. The paneer will be available in a 200 gms pack. For Healthways, the launch of the paneer marks one more step towards fulfilling its promise of providing fresh, hygienic products that are superior in taste and free from any additives. 

Their best-in-class production practices and international standard ‘MULTIVAC' packaging comes with a 3- level high barrier thermoforming film that keeps the product’s freshness and nutrients intact and gives a shelf life of 15 days.
 
The launch of these variants comes at the heels of a long in-depth market study by the company. It was found that consumers have different dietary requirements and usage of paneer which led to the launch of three different varieties of paneer targeted to different groups of consumers.
  
Healthways firmly believes that everyone deserves to have access to pure and healthy products which is why its products are of premium quality at affordable pricing. Healthways Paneer will be available to the customers through their own network of over 100 bikers who would also be selling rabri, dahi, flavored milk, and desi ghee apart from paneer. It will also be available in over 15000+ retail outlets catered through general trade. The company is building its own robust distribution network so that its products are available in every nook and corner of the city and the distribution network is expected to grow in the coming months. Apart from retail outlets, Healthways products are also available in leading e-commerce platforms such as Amazon, Flipkart, SuperDaily, and Big Basket.
 
Narendar Nagar, Managing Director, Healthways Dairy Group said, “The launch of our Premium, Malai Rich, and Protein-Rich Paneer marks yet another milestone in our efforts to bring to our customers a range of superior, high-quality product that is pure, healthy, and affordable and caters to their needs. In this COVID era, our product is un-touched by hand and is a befitting reply to the loose paneer sold in unhygienic ways that are a potential source of bacterial contamination.” 

“Through this launch, apart from channel and territory expansion, we are also looking at expanding our product portfolio to give customers access to a healthy, nutritious product. The response we have received, even before the launch, has been overwhelming! Our goal is to use this momentum to open to newer markets and evolve into a truly national brand,” he added.

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