Hidesign has launched multi-purpose bags for the post-pandemic era in its latest collection.
Conceptualized keeping in mind the fundamentals of design, functionality, and utility; the Freedom Collection is inspired by the needs of today’s post-covid individual. The collection comprises bags that are modular, versatile, and multi-purpose; giving consumers multiple bags in 1 for the different moods of your day.
From a backpack to a sling bag to even a travel pouch, the collection lets you own multiple bags when you put your money into one. Freedom Collection is ideal for the busy post-pandemic world, wherein consumers are slowly experiencing what freedom feels like after months of restrictions and confinement in their own homes.
A clean, modern design with a focus on being technically advanced is what gave birth to the collection, resulting in extremely functional products that become of great value for these stressful times.
Designed by Hidesign’s Founder, Dilip Kapur, he says, “The last couple of years have taught us the importance of adapting and evolving. This was the starting point for a collection designed around being multi-purpose which could transform as per the customer’s needs through the day. And you get many bags for the price of one.”
Made using Hidesign’s signature handcrafted, vegetable-tanned leather, the collection is designed to convert as one goes along their busy day from day to night, or from work to travel. The range includes tote bags, briefcases, backpacks, and wallets with multi-pouches in stunning colors and fashionable embossed leathers.
Starting from Rs 1,895, the Freedom Collection is available in select Hidesign stores across India and on Hidesign's website.
Salty has successfully raised Rs 5.4 crore in a recent funding round, securing support from marquee investors: Anicut Capital, All in Capital, Suashish Diamonds, JK Group, and other investors.
Founded with a vision to redefine fashion jewelry, Salty has rapidly become a beacon of style, resonating with consumers seeking distinctive and expressive accessories. This recent funding milestone not only highlights the brand's growing popularity but also signifies a new chapter in Salty's journey. The funds will be strategically used to foster team expansion and launch a new product range, as the brand continues its mission to provide high-quality and affordable fashion accessories to consumers.
"We are thrilled to have such experienced consumer space investors as partners. Their support speaks volumes about the potential that is there in this space and we are excited about the opportunities that lie ahead. This is not just a financial milestone; it's a testament to the hard work of our team and the unwavering support of our community. We aim to achieve 40 crore annual revenue run rate in 2024 and expand our design range to include over 3000 products,” said Kanishka Garg, Twishaa Gupta, and Sonaal Goel, Co-Founders of Salty.
“We are excited to back Salty's vision of bringing high-quality and affordable accessories to Indian consumers. Salty has shown exceptional efficiency in its one-year journey. We believe that Salty has the potential to become a key player in the e-commerce and jewelry space. We look forward to collaborating closely with the Salty team to achieve their ambitious goals and contribute to their continued success," said Ajay Anand, Partner, Anicut Capital.
Ashish Goenka of the Suashish Group mentioned, "We were impressed by the team and think that this venture is aligned with the emergence of fashion accessories as a category today's generation is in tune with. The team has come up with unique designs which demonstrate that they have a pulse on what younger generations want."
With over a year under its belt, Salty has become one of India's fastest-growing accessories brands, having fulfilled more than one lakh orders. The brand's encouraging history is demonstrated by its approval into the Startup India Seed Fund program and a community of 100K followers on Instagram.
Salty is poised to strategically deploy the raised capital to fuel several key initiatives. These include recruiting for key positions, expanding channels, and fortifying the brand's digital presence with the release of an App, propelling them towards the ambitious milestone of becoming a 100-crore company in the next few years.
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