Hitachi Plans Aggressive Expansion in Southern India

The company has announced its aggressive expansion plans to scale up its channel partner network and strategic alliances in the promising air conditioner market of Southern India.
Hitachi Plans Aggressive Expansion in Southern India

Johnson Controls - Hitachi Air Conditioning India Limited, the joint venture company of Johnson Controls and Hitachi Appliances, Japan, and manufacturer of India’s one of the premium air-conditioner brand ‘Hitachi’ is bullish and all set to seize the market leadership position in the ever so hot Southern India region. 

The company has announced its aggressive expansion plans to scale up its channel partner network and strategic alliances in the promising air conditioner market of Southern India. In its endeavor to offer ultimate product experience, ease, and comfort to its consumers, the company has also opened an exclusive Hitachi brand outlet ‘Hitachi Home’ in Puducherry. ‘Hitachi Home’ is aimed to be a one-stop shop for consumers of the region to experience the stunning designs, path-breaking innovations, and product solutions in residential air conditioning from Hitachi under one roof.

The company has also announced the launch of its super exciting range of new-age room air conditioners for 2021. Hitachi Cooling and Heating India is offering a wide range of 30+ models and 90+ SKUs in the room AC category which caters to the ever-evolving need of Indian customers’ in both residential and light commercial spaces for their homes, villas, shops, boutiques, offices, etc. 

To match modern lifestyle choices the brand has introduced the country’s first-of-its-kind premium and luxurious air conditioning system SET FREE mini. SET FREE mini is the perfect air conditioning solution for exquisite interiors and cooling requirements of high-end residences, luxurious villas, restaurants, cafés, and workspaces to ultimate heights. Johnson Controls-Hitachi Air Conditioning India Ltd. has partnered withGanvizEnterprises, Puducherry’s leading consumer electronics store to open an exclusive ‘Hitachi Home’ retail outlet in the city.

Inaugurating ‘Hitachi Home’ in Puducherry, Gurmeet Singh, Chairman, and Managing Director, Johnson Controls - Hitachi Air Conditioning India Limited said, “The cooling needs in the Southern India Region stretch almost throughout the year, demanding for cutting edge technology, more efficient machines, and low maintenance machines. We are committed to meet consumer needs effectively and bring optimum comfort indoors. Our expansion and expropriation strategy focuses on investing in brand building, the development of energy-efficient products, strengthening our channel network, and improving our post-sale services. Hitachi is committed to set new consumer satisfaction milestones with its best-in-class products and solutions. Our innovations are developed keeping consumer needs in mind because at Hitachi ‘new begins with you’.”

“Liaising with our channel partners is on the top of our priority list and we value their contribution and support in our mutual growth. The new ‘Hitachi Home’ in Puducherry will contribute towards strengthening our position in the market. It is our constant endeavor to respect and value such partners as they play a vital role in our journey,” Singh further added.

Hitachi currently has a strong nationwide distribution network of over 10,000 sales points and more than 290 exclusive sales and service partners. In a drive to become the country’s most preferred air conditioning brand, the company with its good market share and high brand recall in the top 20 metro cities is now focusing on expanding its reach with a deeper penetration in Tier II and III cities and towns. 

Hitachi Cooling and Heating aims to reach every Indian household and become India’s leading air conditioning brand with its innovative product range, best in class indigenous manufacturing facilities, world-class R&D facility, and a continuous endeavor to give its customers a better post-sales service experience. The company has aggressive plans to promote and push ‘Made in India' ACs and aims to reduce its component imports to almost half and increase exports three-fold in the next three years.

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