House of Candy to Foray Into Merchandising Segment
House of Candy to Foray Into Merchandising Segment

Since its inception in 2014, House of Candy has developed the hitherto untapped candy and confectionery industry with an unmatched value proposition. 

Owing to the constant innovation strategies and product expansion plans like Candy Cane specifically curated for Christmas, the brand has observed an unparalleled net revenue growth of Rs 19 crore, beating all previous records.
 
Even with pandemic-led setbacks, India’s leading Candyland of highly-appetizing chocolates and non-chocolate bonbons, House of Candy, witnessed a remarkable growth pattern. Started with just a single kiosk at DLF Mall Saket 7 years ago, the brand successfully inaugurated 30 more stores/kiosks in 2021, out of which ten outlets are owned by steadfast franchises. It has also opened 200+ Shop in Shop (SIS) retail counters since its inception. 

In addition, House of Candy’s online presence has multiplied exponentially and the brand has registered an uptick in online footfall sales by 80 percent and increased its Point of Sale (POS).
 
In this context, after investing seven years in the candy distribution business coupled with triumphant returns, the brand is now all set to venture into the merchandising domain with two nonpareil products: Mystique Lunch Box and Crafty Pencil Pouch.
 
Sameer Bhatia, Founder, and MD, House of Candy said, “It is with immense pleasure, confidence, and heartfelt gratitude we are gearing up for our next venture in the merchandising segment. So far, we have delved deeper into the candy distribution business and emphasized innovating product expansions and quality like never before.” 

“We have decided to take another step and scale up our SKU and brand recognition by foraying into the merchandising segment. If you look closely, our endearing merchandising options are as creative and delightful as our candies. We aim to offer our customers a trip down the memory lane, and refresh their childhood memories with our new Mystique Lunch Box and Crafty Pencil Pouch,” he added.
 
Kanu Priya Sharma, Co-founder, House of Candy further added, “For the lunch box, we have strategically settled on Tupperware as our product partner, as they are renowned for keeping the trust, reliability, and quality of the products 100 percent intact. Our mission has always been to make lives sweeter and bewitching, and this new venture is entirely in alignment with our end-mission.”
 
The lunch box is integrated with one oval and two round leak-proof Tupperware containers. Combined with the hues of yellow and red, these lunch boxes are visually appealing and keep the meals inside warm and fresh for consumption. Perfect for school champions, college-goers, and even office executives looking to keep the luncheon atmosphere light and creative, these lunch boxes are packed in adorable print bags accompanied by biodegradable plastic containers. Overall, House of Candy’s Mystique Lunch Box makes having meals with friends or colleagues all the more exciting and fun.
 
On the other hand, the epitome of art prints, the Crafty Pencil Pouch, is ideal for storing stationery like pencils and craft supplies. Elegantly designed, this avant-garde product can be carried by school children, college kids, and even office goers for keeping their basic stationery essentials well-organized. 

An absolutely lightweight product, this pouch is mighty durable, dust and scratch-resistant, and comes with strong, easy-to-use zippers, making it perfect for practical, everyday use. The pouch, priced at just Rs 250, will safely hold your creative equipment and arm you with weapons to win the world through artistry and vision.
 
It is pertinent to note that, through 2022, the candy industry is projected to grow at the rate of 2.8 percent for chocolates and 3.7 percent for non-chocolate candies. Considering the remarkable growth trajectory of the candy industry, House of Candy is expecting staggering evolution in the upcoming years and is planning to open a minimum of 50 more stores in the coming 6 months.

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