D2C Brand Architect Zashed Fashionverse is Using "Twisted Thrasio" model To Build D2C Brand Community

D2C is a 100 Billion dollar addressable market by 2025. With the digital transformation and COVID-19 pandemic which restricted people movement, the traditional retail market has seen a dramatic shift towards a digital, Direct-to-Consumer (D2C) model with
How D2C Brand Architect Zashed Fashionverse is Using “Twisted Thrasio” model To Build D2C Brand Community

Zashed Fashionverse has reportedly established as a major “D2C brand architech’ that is creating turn turn-key D2C brands within a short span of time. It is said to be an expert in helping garment exporters, textile and processing houses, entrepreneurs set-up their own D2C tech businesses and become global icons and also picking up equity at the pre-seed stage itself.  

The brand is said to be a relying upon an modified thrasio model. Wherein the Thrasio based model has been a success mantra in this space of D2C in recent times, Zashed has put a twist to this model by being the D2C brand creators from scratch with equity in the brands from the initial stage thriving to build a D2C brand community.

In fact, D2C is a 100 Billion dollar addressable market by 2025. With the digital transformation and COVID-19 pandemic which restricted people movement, the traditional retail market has seen a dramatic shift towards a digital, Direct-to-Consumer (D2C) model with consumers opting to buy directly from brand websites. 

Mithun Bhardwaj, Founder, Zashed Fashionverse, “Zashed is empowering the people from the backend supply chain to evolve from plinth to paramount with forward integration. Its focus is to create concept-driven scalable brands that provide more scope for related business. The D2C model has helped in social drives, specifically for labourers in manufacturing. When International businesses were pulling off contracts due to the pandemic, Zashed Fashionverse helped numerous D2C brands to establish themselves in the market.”

Zashed Fashionverse is said to be the only company to collaborate in fashion events with Myntra and Amazon to launch new and unique D2C brands. It has an in-house content creation lab. Soon, it will be including 25 new-age D2C brands under its banner. With its strong supply chain network, Zashed Fashionverse is also building an AR infused platform, which will solely promote and sell product lines by homegrown D2C brands which will be on a Y2P concept (Yarn to platform). 

Zashed Fashionverse foresees foray into tech based product lines with a zero-inventory model. Besides its innovative app, it has plans of a breakthrough Phygital store in the pipeline, which will redefine the online shopping experience. It will soon contribute to 1.5 – 2  percent growth of the $100 bn D2C market(in India). Fashion has the highest potential of $ 43.2 Bn by 2025 among the D2C market sub-segments.
 

READ MORE: How To Grow D2C Brands On E-Commerce Platforms

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