How this E-Commerce Startup is Bringing Neighbourhood Retailers Closer to Consumers via WhatsApp
How this E-Commerce Startup is Bringing Neighbourhood Retailers Closer to Consumers via WhatsApp

In order to boost small and midsize business models in tier II and tier III cities where the ongoing coronavirus pandemic and subsequent lockdowns have affected the local businesses significantly, ZipConnect, a multilingual e-commerce startup, is giving all of them a requisite and user-friendly online platform to connect with their consumers in such unprecedented times. The consumer can order essentials, groceries, and medical products under one platform either through the ZipConnect app or WhatsApp.

The all-in-one startup, which is in sync with Prime Minister Narendra Modi’s Vocal for Local initiative is making the consumer's shopping experience hassle-free by enabling them a bouquet of user-friendly services besides paying equal attention to the retailer’s convenience. As the population in tier II and tier III cities is yet to get accustomed to the rise in online retailing, one just needs to have a basic understanding of a smartphone and WhatsApp for using ZipConnect.

Users just have to simply send their shopping list by attaching its picture to the ZipConnect customer number after selecting their preferred shop. The consumer can also send the specification of their items in the list through voice notes and everything else will be taken care of. 

Ashish Gupta, Founder & CEO, ZipConnect, said, "We are excited to announce our WhatsApp-based e-commerce platform which will make things convenient for both local retailers and the customers. As the internet and smartphone penetration in India has gone up in the last couple of years, it has transformed the retail industry. The COVID crisis and the subsequent social distancing and stay-at-home guidelines have impacted the retail industry, especially SMBs, leading them to undergo a transformation in their business model further."

"The local shops, however, couldn’t do much and had to incur losses. Therefore, we have come up to provide them assistance and boost their business model by getting them connected with their loyal consumers again through various online mediums including WhatsApp. Even consumers, who were quite acquainted with buying from neighborhood shops, can easily place their order from the comfort of their homes with user-friendly features," he added.

ZipConnect, founded in 2020, aims at providing quick and efficient doorstep delivery of services as a part of an effort to restrict people’s movement further. Its AI-based software ensures that the purchase orders reach their destination in the shortest possible time to its consumer without fail. It’s loaded with several other features and utilities to help the customers as well as the retailers.

ZipConnect is open for all kinds of retailers of all sizes right from the local fruits and vegetable vendors to large corporates, all can register themselves on this platform. Unlike other e-commerce platforms, ZipConnect provides the customers and the vendor’s freedom to choose their mode of delivery and payment.

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